"And what form the licensing takes with one partner or many is still undetermined, and we'll see how that plays out." "The NFL … I don't think they were interested in an exclusive relationship beyond the term of our underlying deal," Rob Thun, DirecTV's chief content officer, said in an interview with CNET last week. Sunday Ticket on DirecTV features a "Game Mix" channel for watching multiple games at once.
With so many people choosing to cut the pay-TV cord, the league also may look to split the rights by partnering with one company for streaming and another for a traditional "linear" cable or satellite delivery. The company appears to be already preparing for a world where it's no longer the sole provider of Sunday Ticket. "DirecTV could certainly survive without it," Sappington says, "but DirecTV has lost subscribers and I think not getting the NFL Sunday Ticket would be a blow." It advertised the deal during the Super Bowl. While that seems like a high price, it should be noted that starting this fall Amazon will become the exclusive home for Thursday Night Football and is reportedly paying $1 billion per year for that access. Some reports state that the league is looking for up to $2.5 billion annually in its next deal. Sappington adds that a number of these companies have "reorganized themselves to where the streaming part of the business is really driving a lot of the other decisions in the business," with Wall Street paying close attention.īut where does that leave DirecTV, the current exclusive broadcaster for Sunday Ticket? The nation's largest satellite-TV provider pays the NFL more than $1.5 billion per year, but heads into the final year of its contract with the 2022 football season. "The real question for the others is what do they feel like they have to gain? A number of companies, I think, see the NFL and potentially streaming rights for NFL out-of-market services as being a real key to how they could really extend what they're doing in the streaming space." "I think that for Direct TV, they have a lot to lose if they don't have it," says Brett Sappington, vice president of research firm Interpret. Read more: Best Sports Streaming Service for 2022 The possible entry of newer, deep-pocketed entrants like Amazon or Apple means the NFL stands to bring in quite a lot of money.
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The potential bidding war for such a lucrative asset underscores a growing competitive landscape between traditional pay-TV providers and streaming services, in a world where you're just as likely to watch a game on your phone as the big-screen TV in your living room.
Where these rights land could impact how you watch Sunday football in the future. With the NFL recently striking rich new broadcast deals with the likes of NBC, CBS, Fox, Amazon and Disney, NFL Sunday Ticket could command a massive premium. Long a staple for DirecTV, the package allows fans to watch or stream every out-of-market NFL game, every Sunday, starting at around $300 for the season. It's seeing where NFL Sunday Ticket, the crown jewel in DirecTV's programming lineup and one of the US sports world's most valuable assets, ends up as the league looks for new partners. The NFL Sunday Ticket package in the United States is the one that users can obtain to have access to all regular season games that are not broadcast nationally or outside their specific market, regardless of the TV station that broadcasts the game.Īccording to DirecTV, since 1994, carrying out this service has generated a total loss of $2.5 billion, however, the cost of the NFL for licensing this service is $1.5 billion per year, which according to Apple has an exorbitant valuation of $3 trillion, it is not a typo, that level of bargain is the one calculated by the company that will be new in the distribution of this package.With the Super Bowl now behind us, the next big football event may not be the NFL Draft in April. (One source told me this weekend that the deal is actually done and is being kept quiet at Apple's request, which I haven't confirmed.)," Belloni said in his report.įor the 2022 campaign, which begins in September, it is scheduled to be, according to this same report, the last one in which AT&T/DirecTV will serve as a provider, which is a big change for longevity. "My sources say it's Apple's to lose, at this point. NFL and Apple may have already reached an agreement According to Matt Belloni in his newsletter called Puck, the NFL Sunday Ticket will change provider and, according to the information he has, the clear favorite, if not already a fact, is Apple, to carry out this service.
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